Motion Motion is the biggest motion design festival in France, free for all visitors.

Its main goals are to make local people discover motion design, and create a meeting point for motion designers all around the country.

SPACE DESIGN

This event takes place in Nantes, more precisely in "Les nefs", an old industrial complex, converted into an open area. 

With conference rooms & a club for concerts

IDENTITY

We kept the original logo, but updated everything else. 

We chose complementary gradients to illustrate the animation, as well as the different types of events that take place during the festival. 
The rest of the visual identity was also designed with the place in mind.

PRINT & PASS DESIGN

Our pass design takes the “creativity takes over” concept even further.

Since the target for this festival are kids, art students and designers, the pass will be given blank. To be personalized by them. 

 
Drawing tables with pencils from our sponsors will be available.

Motion Motion is a 3-day-long event, taking place in multiple places at once. 
So a clear program and map design is a must.

The program is also a poster on the back !

MERCH & GOODIES

We had a lot of fun designing merch and objects that include creative software references.

But that can also be personalized with stickers that will be given to all visitors. 

The 3 keyframe icons along with the festival's logo are the base for all clothing items.Metal pins were the logical choice to fit in the DIY aspect of the merch.

Of course, we also designed promotion material to display all over the city.

APP & WEBSITE DESIGN

We also imagined a Procreate / Figma like website, so people can express their creativity in a collaborative manner, even online. 

BEHIND THE SCENES

No AI and no mockups were used in this project, we crafted as much material as possible !

Animation - Art direction // Quentin JEANNINGROS & Aurelien THOMAS

Sound design // ADROBSKI

Typography // Alexandre CRÉQUER
Photography // Ryan TURMEL & Emeric DESGRANGES 
Drawings // @guijaune, @erikagrc, @lolonoke, @littlefive.crea